PR for Startups: Deconstructed

Blog MaverickIt turns out that my post last week about item #11 on Mark Cuban’s list of 12 Rules for Startups — “Never Hire a PR Firm” — set off a firestorm that prompted a more nuanced response from Mr. Cuban.In his expanded view, Mr. Cuban did not disavow his disdain for the PR industry. In…… Continue reading PR for Startups: Deconstructed

“Never Hire a PR Firm”

Maverick Mark CubanThat NBA champ, author, and billionaire blogging maverick Mark Cuban offered up some mostly sound advice to the startup community this week in a post titled “Mark Cuban’s 12 Rules for Startups” on Entrepreneur.com.I say mostly because his #11-ranked recommendation read as follows: “Never hire a PR firm. A public relations firm will…… Continue reading “Never Hire a PR Firm”

PR for Startups

Packed House at April NY Tech MeetupOne can’t help but get excited by the energy and inventiveness percolating in the Big Apple right now. Back in the dot-com days, the drivers of the digital revolution were often such weenies that it made it difficult to buy into, let alone satisfactorily service their shtick.They simply did…… Continue reading PR for Startups