Those Super Bowl Ads

Those Super Bowl Ads

Having worked on a good share of Super Bowl ad campaigns over the years — from HotJobs to Pepsi — I try to keep tabs on the tools and strategies PR agencies deploy on behalf of their clients to emerge as “winners.” For the longest time, many debated the wisdom of releasing a spot in […]

PR Redefined

Posted by on Nov 21, 2011 in PCNY, PR Defined, PRSA, Stuart Elliott | 2 Comments
PR Redefined

Over the weekend, I received an email from Keith Trivitt who (literally) manages PR for PR’s sake. He’s the in-house communications pro for PRSA, the industry’s trade association. Keith tipped me off to a new campaign by the organization that hopes to “modernize” the definition of public relations in a world where social media has […]

Run From the Roses

Run From the Roses

For as long as I can remember, PR pros have bemoaned the lack of attention the newspaper-of-record has devoted to their chosen profession. Sure, Stuart periodically reports the obligatory agency acquisition announcement, executive promotion item or PR scandal. But compared to our siblings on the other side of the marketing aisle, public relations coverage in […]