Talk the Walk

To “light up the social graph” was how the speaker described her efforts to take her company to the next level, i.e., “igniting” some “250 million email relationships,” “tens of millions in groups,” a myriad Flickr users, etc.The company is Yahoo!, the speaker, its president Susan Decker addressing the Advertising 2.0 Conference last week in…… Continue reading Talk the Walk

A Dose of SEM

You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list.Moments ago, Ms. Mills piled on an infectious story in which a Google Health blogger used all the attention that…… Continue reading A Dose of SEM