It’s (Not) the Real Thing

It’s (Not) the Real Thing

A number of authoritative voices I follow on Twitter today collectively glommed onto the long-simmering issue of PR-driven corporate speak under the banner “Worst Press Release Ever?” The catalyst for the extra-carbonated Twitter cooler conjecture was a post by the Wall Street Journal’s “The Deal” blog titled “Coke: Most Unintelligible Press Release Ever?” In it, […]