Junior Mints, Drake’s Coffee Cake, jujubes, Bosco (!)… You know what I’m talking about, don’t you?Yesterday, the FCC agreed to re-evaluate how TV programmers inform their viewers of the paid product placements that surreptitiously appear in scripted fare.It’s one thing for Seinfeld to drop the names of his favorite cult snacks — without a pay-off…… Continue reading Reg FD for Junior Mints
Category: TIVO
Commercial TV News
I find this one hard to believe. Researchers at The University of Oregon just promoted their study linking local TV station news content and the stations’ advertisers: “‘Stealth advertising’ counters Tivo ad skipping.” Sounds good. The researchers attempted to draw a link between news decisionmakers and those advertisers courted by the stations’ ad sales departments.The…… Continue reading Commercial TV News