One of my sons is an elite high school athlete. I recently noticed an unsupported negative comment about his play on one of the popular discussion boards for his sport.I decided to analyze this anonymous person’s posting history, and determined that it emanated from a father of a player on a rival team. It wasn’t…… Continue reading Trusting Anonymity
Category: trust barometer
A Transparent Apple
Here’s the opening line of the 2010 Edelman Trust Barometer, an annual global opinion leaders study: “For the first time, this year’s Trust Barometer shows that trust and transparency are as important to corporate reputation as the quality of products and services.” We now find ourselves in the frothy wake of this week’s biggest corporate…… Continue reading A Transparent Apple