Social Clout At Re/Code

Social Clout At Re/Code

Very few business news organizations enjoy the brand esteem and influence of Dow Jones’s Wall Street Journal. A prominent story within WSJ’s print or digital editions has the capacity to drive conversations, alter corporate fortunes (and stock price), and even affect government policy. On top of that, few professions, outside of technology or entertainment, have […]

Holiday Reading For The Geek In You

Holiday Reading For The Geek In You

A few years back, my most erudite #2 son admonished me for spending too much time with short form real-time media. He explained that books — digital and otherwise — offer context that one simply can’t extract from the ephemeral world of streaming media. I thus decided to periodically post links to those books that […]

Walmart and JPMorgan: Tales From The Trenches

Walmart and JPMorgan: Tales From The Trenches

The most seasoned and successful practitioners in the public relations business have a finely honed instinct for how something will play out in the court of public opinion. Recently, however, two very big corporate gaffes made me wonder whether their communications consiglieres turned a tin, if not deaf ear to activities that would prove deleterious […]

Chipotle’s Foot-Long Faux Pas

Chipotle’s Foot-Long Faux Pas

Last Sunday, I retweeted Samantha Murphy of Mashable’s tweet with a link to her colleague Seth Fiegerman’s story “Has Chipotle’s Twitter Account Been Hacked?” Everything about this is strange. Has Chipotle’s Twitter Account Been Hacked? (via @sfiegerman): http://t.co/s2RQGh0xLG— Samantha Murphy (@HeySamantha) July 22, 2013 In the piece, Seth captured a series of nonsensical tweets from […]

How Social Media Drives BIG Events

How Social Media Drives BIG Events

For last year’s Social Media Week event in New York, I had hoped to pull together a session that looked at how big events use social media tools and channels to drive awareness, brand esteem, web traffic and attendance. Instead we produced a PCNY co-hosted event called “Socializing the News” that featured the social media […]

Blogger & Vine

Blogger & Vine

It was ten years ago this week that Google acquired Pyra Labs as a means to bolster the company’s Blogger software platform (aka Blogspot). By so doing, the search/ad juggernaut helped hasten in the age of consumer-generated media and with it, a seismic shift in how, when and where people acquire and share news and […]

Verizon’s Real Brand Ambassadors

Verizon’s Real Brand Ambassadors

Photo: CaptivationMedia.com A shared goal of every marketer toiling in the social spheres is to identify and amplify the voices of their brands’ most passionate advocates. The process of finding, anointing and catalyzing online brand ambassadors has evolved over the years after a rocky start. In the pre-Twitter and Facebook era, one cruise line “listened […]

Social Overload

Social Overload

A year ago, I penned a post titled “My Big Messy Social Life” in which I listed the many social media channels and the varied degrees of my engagement therein. It contrasted with one I had posted two years earlier titled “Socially Engaged” where I described how each channel was distinct and thus required different rules for […]

Twinkle Twinkle Twitter Star

Twinkle Twinkle Twitter Star

J. Paul Vance (AP Photo) The opening segment of CBS’s “60 Minutes” looked at the tragedy in Newtown and noted the fact that early reports, spread initially through social channels and eventually via mainstream media, were false. No, the killer’s mother didn’t teach at Sandy Hook elementary school, and no, it wasn’t Ryan Lanza, but […]

Girls Who Code

Girls Who Code

It’s no secret that New York City and the nation are banking on a healthy culture of innovation and entrepreneurship to drive and sustain our economic future. It is these two areas that offer the greatest cause for hope when considering our nation’s low educational ranking compared to other countries. Est. Annual Test Score Gains […]