Elyse Porterfield: HOPA

Elyse Porterfield: HOPA

Dry Erase Girl PR peeps, it’s really not about social channels, is it? After all, anyone can set up a Facebook fan page and Twitter feed or upload a piece of video on YouTube. It’s really all about a good yarn, i.e., one whose narrative resonates. As our industry struggles to compete with other marketing […]

Dem Past Mistakes

Dem Past Mistakes

To engage or not to engage…that is the question. For as long as I can remember, good crisis managers stressed avoiding knee-jerk reactions to unpleasant characterizations in the media of your company or person. Crisis pros advised: “Why draw attention to something that will disappear with the next news cycle?” “You’ll only make matters worse.” […]

Celebrity Stokke Stalked

Celebrity Stokke Stalked

In an age when the lure of celebrity is like a drug — and for some, literally — it was refreshing to read about one talented young athlete who declared enough is enough. Allison Stokke, a record-holding pole vaulter from Newport Beach, Calif., became famous through no fault of her own. She now wants out […]