Wodka Woes

Posted by on Nov 22, 2011 in advertising, billboard, PR, vodka, Wodka | 4 Comments
Wodka Woes

What’s the best way nowadays to thrust your unknown brand into the public spotlight?  For one brand in the ultra-competitive vodka category the answer seems to have emerged during a marketing creative session in which the participants apparently helped themselves to a more-than-generous sampling of the product. The result surfaced above New York’s West Side […]