Social Clout At Re/Code

Social Clout At Re/Code

Very few business news organizations enjoy the brand esteem and influence of Dow Jones’s Wall Street Journal. A prominent story within WSJ’s print or digital editions has the capacity to drive conversations, alter corporate fortunes (and stock price), and even affect government policy. On top of that, few professions, outside of technology or entertainment, have […]

Will AllThingsD Secede From News Corp?

Will AllThingsD Secede From News Corp?

ATD’s Mossberg & Swisher: (Photo: Denise Truscello/WireImage; PRNewsFoto/Digitas/AP Images) Yesterday, Wall Street Journal business editor Dennis Berman took to Twitter to trumpet the acquisition of respected Slate tech scribe Farhad Manjoo by the Wall Street Journal’s technology reporting team. Big tech news: We are pleased to welcome Slate’s great tech columnist @fmanjoo, who is joining the […]

Primetime Meltdown

Primetime Meltdown

The value to a company of a smart, articulate and engaging CEO cannot be underestimated. Nowhere is this PR fact-of-life more apparent than during a live TV or video-streamed media interview. I’ll always remember sitting alongside one of the best in the business — Sun Microsystems’ CEO Scott McNealy. We were in the green room […]

(Not) Ready for Prime Time PR

(Not) Ready for Prime Time PR

PR people often advise their start-up clients to make sure their ducks are in a row before the big public reveal of their new product or service. The “is-it-ready-for-primetime?” Rorschach Test should probably also apply to media sneak previews. Case in point: Microsoft’s “first broad consumer Web service, called Photosynth [which] turns multiple photos of […]