I am one who subscribes to Mike Moran’s sage advice to “Do It Wrong Quickly” in which the best-selling author, distinguished engineer, and digital marketing strategist encourages web marketers to experiment until they get it right.After all, the cost to re-jigger an ineffective web or social media campaign is minuscule compared to re-imagining, re-shooting and…… Continue reading Flamed on Facebook
Category: Whopper
Huckabee’s Super Bowl Whopper
Everyone knows how much incremental (earned?) media those expensive Super Bowl or Oscar spots generate for those betting their ad budgets on these telecasts. At $2.7 mill for a 30-second Super Bowl spot, we should hope so! (BTW, Fox says its inventory is almost sold out.)Many marketers no doubt count on that PR pop to…… Continue reading Huckabee’s Super Bowl Whopper