The Optics of Marissa Mayer

Posted by on Sep 8, 2013 in branding, Marissa Mayer, marketing, PR, Yahoo, YHOO | No Comments
The Optics of Marissa Mayer

I recently wrote about Yahoo! and specifically its CEO’s efforts to revitalize the laggard Internet brand, a brand that started life alongside Altavista, another once-dominant Web brand whose fate Yahoo! hopes not to share (in spite of acquiring it). The take-away of the earlier post was to draw attention to all the media attention Marissa Mayer was drawing […]

Yahoo’s Mayer: The Buzz

Posted by on Mar 26, 2013 in buzz, Hulu, Marissa Meyer, PR, Summly, Yahoo, YHOO | No Comments
Yahoo’s Mayer: The Buzz

Oh to be Marissa Mayer. One day she’s excoriated for requiring her employees to deliver a little office facetime. Two weeks later she’s lauded for catalyzing a 15% increase in $YHOO stock price thus far this year. Hey, at least she’s doing stuff, which may account for the renewed investor interest in this company whose […]

Friday’s Video Views

This week’s edition of Video Views features the always edgy Michael Wolff, the always cutting-edgy Robert Scoble, Conde Nast’s wired consumer marketing prexy, Yahoo on the Cote D’Azur, Omnicom’s Porter Novelli on women and social media, and the great American uniter — soccer. Newser’s Newsmaker-in-Chief on News Corp’s Newsmaker-in-Chief No stranger to these pages, Newser‘s, […]

But is It Optimized for Search?

But is It Optimized for Search?

As Yahoo! threw out its last lifeline to prevent it from falling into the arms of the boys from Redmond, Google was there to save the struggling online enterprise. Few at the time thought, or rather played up, how much turbulence such a Google-Yahoo ad partnership would generate from the regulatory authorities both here and […]

Talk the Walk

Talk the Walk

To “light up the social graph” was how the speaker described her efforts to take her company to the next level, i.e., “igniting” some “250 million email relationships,” “tens of millions in groups,” a myriad Flickr users, etc. The company is Yahoo!, the speaker, its president Susan Decker addressing the Advertising 2.0 Conference last week […]

The Loudest Websites?

The Loudest Websites?

No it’s not a New York City subway map, nor some Google map mash-up. In fact, the image owes much of its graphic look to the Tokyo subway system. It’s admittedly an unscientific representation of the “loudest” 200 websites. An explanation (based on last year’s list) can be found here. The illustration arrived on my […]

A Dose of SEM

A Dose of SEM

You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list. Moments ago, Ms. Mills piled on an infectious story in which a Google Health blogger used all the attention […]

Corrective Action

Corrective Action

So your client is dismayed by the tenor of a reporter’s portrayal of his company (or him). What course of action do you, the proverbial good client-service person, recommend he follow? A) Call the lawyers and seek legal actionB) Demand a correction (via the reporter’s editor)C) Submit a letter-to-the-editorD) None of the above Actually, the […]