By now, we’re all familiar with the three legs of the marketing stool: paid (advertising), earned (publicity) and owned (original content) each of which is used to varying degrees to drive modern communications campaigns. Less familiar are hybrid models such as earned/owned (contributed) and paid/owned (sponsored) on which online publishers increasingly rely and which editorial-centric PR pros are best-equipped to create.
News/feature coverage continues to have the greatest ability to create action, shape perceptions and spur sharing, yet these other content marketing strategies must be considered if a company hopes to build audience awareness for its products or services. Flatiron can help emerging and established companies find their voices and ensure that they resonate in the most relevant media channels.
A complete list of services offered by Flatiron Communications is here.