Today, companies can no longer rely exclusively on the benevolence of journalists to advance their strategic messaging. Their current and prospective customers simply take their news and information from a myriad sources whenever and wherever they please.
It is therefore necessary to build one’s digital footprint in a wider variety of media channels than ever before — from traditional news outlets to influential blogs to the most pertinent social networks. A story shared and amplified on Facebook, Twitter or Pinterest can be as important for driving customer or stakeholder action as the news story that initially catalyzed the “conversation.”
Let us help you navigate the new digital media landscape to advance your company’s message online and off.
A complete list of services offered by Flatiron Communications is here.