“The Toronto Symphony Orchestra’s decision to drop its piano soloist Valentina Lisitsa because of her Twitter comments about Ukrainians and other ethnic groups raises a crucial point: orchestras and arts organizations find themselves walking a fine line with protecting their brand when they engage an artist with controversial views…
Peter Himler, a P.R. strategist who advises clients on crisis management, agrees that the TSO didn’t get out ahead of the story…”
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