Flatiron Communications LLC January 11, 2018 - Flatiron Communications LLC

Pitch Imperfect: PR’s Lost Art

Posted by on Jan 11, 2018 in The Flack | No Comments
Pitch Imperfect: PR’s Lost Art

In previous end-of-the-year assessments of the state of the public relations biz, I’ve tackled the following trends and developments: 2015: The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., “we no longer can rely solely on the benevolence of journalists to tell their stories (“New Media […]