In the Matter of Bezos and The National Enquirer

Posted by on Feb 10, 2019 in The Flack | No Comments
In the Matter of Bezos and The National Enquirer

I was asked by a leading PR industry trade magazine to share some thoughts on Jeff Bezos’s audacious PR gambit aimed at the blackmail-happy National Enquirer and its Trump puppet owner David Pecker. I was hardly alone in acknowledging the fearless guile of the billionaire owner of Amazon and The Washington Post. It prompted my […]

The 2019 PR/Media Quiz

Posted by on Feb 2, 2019 in The Flack | No Comments

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. It was not intended as a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks […]