Where PR is Needed Now

Posted by on Apr 17, 2020 in The Flack | One Comment
Where PR is Needed Now

I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis. This is mostly true, except for the brand-focused story angles that are […]

I Hope All Is Well

Posted by on Apr 8, 2020 in The Flack | No Comments
I Hope All Is Well

This is the opening line for far too many PR story “pitch” letters emailed to journalists. To call it a cliche would be to state the obvious. In fact, it’s such a hollow greeting — often sent to reporters with whom the publicist has no prior relationship — it becomes a non-starter, if not a […]