I Hope All Is Well

Posted by on Apr 8, 2020 in The Flack | No Comments
I Hope All Is Well

This is the opening line for far too many PR story “pitch” letters emailed to journalists. To call it a cliche would be to state the obvious. In fact, it’s such a hollow greeting — often sent to reporters with whom the publicist has no prior relationship — it becomes a non-starter, if not a […]