As Bill Ford extols his company’s commitment to the environment in a pricey TV campaign, yesterday the company seems to have contradicted Mr. Ford’s CSR marketing message. It announced that it planned to build two gas-guzzling muscle cars: a 325-HP Shelby GT and a big luxury car, the Lincoln MKS.
“We do have great car products; we do have great fuel performance.”
This prompted one analyst to quip:
“It is a mistake and itâ€™s very disappointing,” said John Casesa, managing partner of Casesa Strategic Advisers in New York. “I just think it shows that Detroit still has a business model predicated on low energy prices.”
Can the nation’s #2 automaker successfully tout its green-ness, while building decidedly ungreen cars? Let’s watch and see.