Taking a page out of the long-running Foster’s advertising campaign, the folks at Anheuser-Busch seem to have gone too far. Today’s New York Times reports that Budweiser’s makers have used marketing materials to deride competitors SAB Miller and Molson for being foreign-owned. (I think The Times called it “jingoism.”) Now that this mean-spirited campaign has given its makers a black eye in the media, look for the St. Louis-based brewer, founded by Germans, to do some serious backtracking.
