Beauty and the Beat

I finally got around to adding the Daily Dog to my Google Reader’s PR folder. Tonight, there it was: a little beauty of an item issued by the firm whose principled principal will keynote next month’s 2007 Media Relations Summit on the same panel with the heads of Omnicom’s Ketchum PR, WPP’s Ogilvy PR and Ruder Finn. (This blogger will be there as well doing some media moderating.)

This little gem of a news item trumpeted “a health & beauty industry event” called the “Bold Beauty Media Symposium” that will feature products from the host PR firm’s clients “and beyond.” I think the quote from the firm’s founder just about sums it up:

“The health & beauty market is combined the biggest interest among consumers and 5W has a strong foothold in servicing this market information to the media and key marketing decision makers.”

But there’s more.

“5W has had its finger on the pulse of what’s new – from the obesity explosion to the plastic surgery boom; the media looks to us for what’s news tomorrow in the health & beauty spaces and we provide.”

I think I’ll pass on the keynote, even though I’ve always wanted to meet Ogilvy’s PR chief Marcia Silverman, and Ketchum’s Ray Kotcher is always insightful. (Maybe they’ll stop by one of the media panels.)