As hinted in this blog in various postings, I believe that most public corporations today truly strive to “do the right thing” when it comes to their behavior. Still, in reading about Ronald McDonald’s fitness makeover, it strikes me as a thinly-veiled ploy (and I don’t use that term lightly) by McDonalds to neutralize the criticism its super-sized menu regularly receives.
I have every reason to believe that fast food chain is earnest about addressing its critics’ concerns on the company’s vast contribution to the french fry-consuming public’s waistline. Still, it will be hard to convince me that this is anything other than an expensive PR stunt. (Anyway, I never thought Ronald McDonald was out of shape to begin with.) This new positioning may even muddy Ronald’s longstanding good work for terminally ill children.