Better Press Ahead

When the news is bad, just fire your publicist! Harder to do, if your publicist is your sister, but that’s the news out of the Tom Cruise camp as reported in the new issue of TV Guide .

It’s no secret that Mr. Cruise has endured his share of tumult since his Scientologist sister began handling the megastar’s PR chores in March 2004. She replaced Pat Kingsley of PMK (that’s Pickwick Maslansky Koenigsberg, for the uninitiated), one of the more vaunted entertainment shops in the biz today. Rogers & Cowan vet Paul Bloch picks up the duties. Bloch also has repped bad boy Macaulay.

Quotes from the now split siblings are here.