Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.
This is clearly a loss for Porter-Novelli in that Steph is that rare PR professional who’s fully engaged in the social graph. In fact, I’ve been wondering of late whether one’s level of social media engagement is an increasingly vital determinant of employability in the digital communications space. I mean if you’re not active on Twitter, Foursquare and Facebook (or Plancast, Hashable and Paper.li), how much cred do you really have when advising socially curious clients?
This is not to say that Steph’s connectivity to Facebook, Twitter, Foursquare and elsewhere is the sole determinant of her talents as a social communications counselor. It just seems that many big agencies of late are gobbling up those with large numbers of followers on Twitter. As digitally astute as he is, how much of a factor was David Armano’s social connectivity (31k+ Twitter followers) in Edelman’s decision to hire him as 2009 came to an end? Probably less than you’d imagine. (See comments below.)
Anyway, I thought it would be fun to take the recent meme about agency CEO’s social habits and compare the degree of social media engagement among the digital leads at the larger WPP, Omnicom and IPG-owned agencies, as well as that independent juggernaut Edelman, which may have presciently started the trend in 2006 when it enticed Steve Rubel away from Cooper-Katz.
I’m sure I missed a few socially engaged senior execs, so please feel free to forward additions, and correct any inaccuracies in the stats below. I know when I revisit this two years from now, the four parameters used below to gauge one’s social connectivity will be inadequate.
Julie Atherton, Worldwide Director, Digital
Foursquare: Check-ins (27), Badges (3) ?
Personal Blog: (?)
Jay Leveton, CEO, Proof Digital Media
Personal Blog: ?
Michael Slaby, Executive Vice President, Global Practice Chair, Digital
Twitter: Followers (1269), Following (881)
Foursquare: Check-ins (490), Badges (12)
Personal Blog: ?