From Dennis Rice, Disney’s senior vice president for publicity:
“When (a senior Disney publicist) forwarded the ashes story to me, I thought, ‘How are we going to spin this?'”
Dennis, smart move pulling Keith Richards from the “Pirates” publicity tour (for obvious reasons), but I sure wish you had given some more thought to your quote.
I guess it matters little since you’re out of Disney, and you’re sure to have your hands full “spinning” your new boss.