Aaron Sorkin

“The Social Network” Campaign

Facebook’s user stats are astounding, and with each day, even the most diminutive details of the company’s evolution make breathless copy via the real-time social eco-system known as Twitter. Geesh. If only my clients without that social media “je ne sais quoi” could commandeer such robust attention! But then again, maybe my Twitter follow strategy […]

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Rogues to Riches

Now here’s a thought: could the over-the-top media attention for Don Imus ultimately boost his career prospects? Or did the curmudgeonly shock jock truly suffer a fatal blow (as this blogger predicted early this week)? Frankly, in thinking further about this oh-so-modern conundrum, I am beginning to feel that I may have been too quick

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