It was with mixed emotions and frankly somewhat of a shock to hear the news late last week that one of the world’s most well-known and, at one-time, most-esteemed consumer brands was considering filing for bankruptcy. And I was not alone in my surprise.My first experience with the biggest employer in Rochester, NY came in…… Continue reading Picture Imperfect
Category: Advantix
A Kodak Moment
Several months ago, I sat on a social media panel alongside Kodak’s Jennifer Cisney who walked the audience through her company’s employee-generated news content. It was compelling stuff with the right irreverent tone — not too commercial, a bit self-effacing, authentic, and informative with a decent amount of “gee whiz” factor built in — a…… Continue reading A Kodak Moment