Green to Gold

A former big box retailer client came to us with a brilliant idea. He wanted to do an environmental PR program tied to…St. Patrick’s Day. Geesh! “Big agency,” he asked, “how do you propose to bring my (lame-brained) idea to life?”So like good little agency service providers, we convened a brainstorming to figure out just…… Continue reading Green to Gold

The PR Sting

Dave Henderson of the Making News blog has a pretty good summation of the brouhaha over a Harper’s magazine reporter’s deception-turned-expose .The reporter, posing as a client prospect, succeeded in luring some high-powered Beltway PR firms to take the new business bait for a most disreputable eastern European “Stalinist dictatorship.”The Washington Post’s Howard Kurtz weighed…… Continue reading The PR Sting