Poof Goes the PR Push

1 Comment / Alan Greenspan, embargos, JK Rowling, marketing, Motoko Rich, PR, public relations, publishing / By

The moment the Wall Street Journal News Alert crossed my desktop Friday night, I thought of Harry Potter’s final splash, and how the dastardly New York Times spoiled the book publisher’s marketing ploy, I mean plan. You see, The Journal upset the apple cart by purchasing Alan Greenspan’s new tome and running with a piece […]

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