If you’re in the search space and want to make some noise, there are few influencers who are as, well, influential as Danny Sullivan. He’s been at it a long while.In fact, I remember trying to garner his affections at the end of the last millennium for my search engine client Northern Light, which arguably…… Continue reading Bada Bada…Sting
As PR 2.0 twists and turns its way into PR 3.0, we are constantly reminded of our growing role as producers of content that drives awareness, opinion, and action.Cases in point: the Twitterization of the Skittles home page, the de-listing of one’s Facebook friends for the sake of a Whopper, and the first appearance on…… Continue reading Forget Journalists. It’s the Algorithm.
Steve Lohr’s piece in yesterday’s New York Times “Small Business” section explored some forward-looking online advertising scenarios for the SEM crowd. The so-called “quants” have raised the algorithm stakes to now let display ads find their online target, or more precisely, let the target find the most psychographically appropriate ads.Last year, this blogger posted on…… Continue reading Quants, Diets and Swimsuits