David Carr’s flashback today to Talk magazine’s over-the-top launch party a decade ago reminded me of just how far the media literati and fashion glitterati have come since then.Reflecting back, Daily Beast’s Tina Brown wryly noted, “It seems like that happened in the 18th century.”Even the fashionistas have gotten hip to the new media/marketing modality.…… Continue reading Digitally Queued Up
I got a kick out of seeing the Nautica sweatband on Misty May’s forehead, but others most assuredly weren’t too pleased. The Nautica folks smartly figured that NBC’s anointment of two-women beach volleyball to a prime time sport (night after night after night…) merited a small investment, and there you have it.Nautica trumps Nike, and…… Continue reading Dan ‘n Liu
What else can one say about Mark Penn?Looking ahead to tomorrow’s Publicity Club of New York luncheon with Huff Post, Business Week, Portfolio.com, New York Magazine Online and Media Post, I visited BW’s “Blogspotting” whose co-editor Stephen Baker will represent the McGraw Hill flagship title.My eyes turned to the videopost from Steve’s co-editor Heather Green…… Continue reading Apple’s WiiPhone Shortage?
I may have shared this story on these pages previously, but it’s worth a second life. Anyone who’s been toiling in the tech space for any length of time won’t forget the launch of Microsoft’s first big-branded OS — Windows 95.The over-the-top launch was capped with the mother of all “fam trips” that saw hundreds…… Continue reading Boston Ambush