CrunchBase, Vator.TV…

CrunchBase, Vator.TV…

Three digital trends coalesce to offer a new “placement” opportunity for PR pros. They are: digital video as a communications vehicle, engaging A-list bloggers, and the wisdom of the crowds. In an interview with Beet.TV’s Andy Plesser, TechCrunch‘s NY-based co-editor Erick Schonfeld revealed details about CrunchBase, a “free directory of technology companies, people, and investors […]

Facebook’s About Face

Facebook’s About Face

The powers-that-be at Facebook deserve some credit for capitulating to the criticism of their Beacon marketing program. The activists at MoveOn diverted their attention from the political realm to expose the vagaries of opt-in and opt-out as it applied to this Facebook privacy-challenged monetization initiative. Under the Beacon program, Facebook merchants had the ability to […]