Apple Voice

If one were to guess which of the world’s most-watched corporations had the most command-and-control approach to its communications, invariably that Cupertino, CA company would rank right up there.Apple Inc.’s PR is legendary, less for its embrace of the new tools of the trade — and the transparency that comes with it — and more…… Continue reading Apple Voice

Apple Inc: No Comment

I went to sleep last night with TechCrunch reporting that Google was in late-stage talks to acquire Twitter. I woke up this morning with TechCrunch reporting that Apple is in late-stage talks to acquire Twitter.Co-founder Evan Williams reportedly rebuffed Google’s overtures. TC has a “normally reliable” source who says that Apple expects to announce the…… Continue reading Apple Inc: No Comment

Extreme Mac Makeover

Several months ago, the buzz surrounding the Mac O/S was palpable. Just talk to any Apple retail store salesperson (or ponder store sales of $4500 per sq-ft. – five times that of Best Buy).This blogger inched out on a limb in October to predict that Apple’s computers would set company sales records in Q4 ’07.…… Continue reading Extreme Mac Makeover


A cursory glance at what some top tech industry analysts are saying about Apple’s new Leopard operating system indicates an evolutionary, not revolutionary boost to the Mac, the computer industry’s biggest market share gainer.Apple’s venerable product line may no longer have the same brand cache as its “i” siblings, but make no mistake: Mac sales…… Continue reading Leopard