On Monday evening, I tweeted the following: @PeterHimler March shipping date. Price of $1K. My my. How unApple-like for new product details to leak in advance of the launch.8:43 PM Jan 4th from Power Twitter Late yesterday, the good folks from The Mac Observer peeled back the skin of Apple’s seemingly invincible PR department with…… Continue reading Anatomy of a Controlled Leak
Category: Apple
Apple’s Tech Tease
Perhaps New York Times tech editor Damon Darlin’s post on the Gadgetwise blog also deserved inclusion on the Times’s MediaDecoder blog. It reported on the cryptic email his office and other tech journos received today from Apple’s PR machine.Keeping with the company’s fabled adherence to communications secrecy, the note simply announced that Apple planned an…… Continue reading Apple’s Tech Tease
San Miguel on Jobs
Those I follow on Twitter are consumed today with the maneuverings from Macworld 2009 (absent a hormone-imbalanced Mr. Jobs).As Mack Collier wrote: “Twitter is constipated, can I assume that MacWorld is underway?”Dave Winer lamented: “Oh great. Garageband. I don’t use that either.”Ryan Block hit a tech bump trying to live blog the event from the…… Continue reading San Miguel on Jobs
Shoe Circus
I suppose it was the news of Apple passing Google in market cap that prompted Newsweek to take a less-than flattering look at the perennially cool Cupertino company: “In fact, Apple has started looking like what Microsoft was 10 years ago—a company that so controls certain market segments that smaller competitors can survive only by…… Continue reading Shoe Circus
The Great Firewall
When this blog first visited the subject of how China would handle a sharply focused media spotlight, it recognized the immense public relations challenge that lied ahead for the Chinese authorities, the IOC, and their respective outside agencies.Thus far, the series of gaffes and misdeeds have by and large been washed away by the fluidity…… Continue reading The Great Firewall
Jobs’ Job
The company that has done the best job of any in controlling how it’s viewed in the court of public opinion may have its hands full with a new and most delicate matter.Reuters picked up on a New York Post biz piece today speculating on the health of Apple chief Steve Jobs whose gaunt appearance…… Continue reading Jobs’ Job
Just What the Doctor Ordered
When Jeff Bewkes took the helm at Time-Warner, media watchers and pundits were quick to pontificate on the trials and tribulations of the entertainment giant’s long-time jewel in its TV programming crown, HBO, (versus thorn in its TV programming side, The CW Network).With its milestone programs “Sex & The City,” “The Sopranos” and “Six Feet…… Continue reading Just What the Doctor Ordered
“Thrilled” and “Excited”
“…according to a person briefed on the negotiations who would not be identified because the deal has not been formally announced.” This is from this morning’s New York Times business story by the paper’s youthful TV reporter and decoder Brian Stelter. It pre-reports the deal between Apple and HBO to finally offer for sale the…… Continue reading “Thrilled” and “Excited”
Get it Together, Baby!
My blogging buddy Robb Hecht invited me to join (yet another) burgeoning online community (created via Ning). This one is called Brandhackers, which describes itself as: “…a user-generated branding media 2.0 group. we’re brandhackers – discussing amongst our community how consumers are gaining more and more inclusion in the corporate branding process via social media…… Continue reading Get it Together, Baby!
Planet PR Campaign
Why should he run for President? The man’s won an Oscar, an Emmy, and a Nobel Peace Prize for goodness sake. What’s more: all came his way without the extreme angst and unrelenting attacks that accompany a Presidential run.With those auspicious accolades under his belt, Al Gore now plans to shift into high gear to…… Continue reading Planet PR Campaign