Leather Astroturf

Online marketing pundits are all a twitter today over an astroturfing initiative from Coach. Apparently, the luxury leather goods maker commissioned a PR class from New York City’s Hunter College to introduce a Facebook character named Heidi Cee as a means to build anti-counterfeiting buzz. Adweek reports on the kerfuffle: But here’s the thing about…… Continue reading Leather Astroturf

Buzz Agents(ies)

“Ogilvy PR and its 360 Degree Digital Influence group led by Bell, is a leader in the social media and comprehensive digital marketing arena and helps clients navigate an increasingly complex and rapidly changing digital environment.”Hmmm. Sounds like a typical press release. Hey, it is!When I think of the PR firms that are leading the…… Continue reading Buzz Agents(ies)