Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.This is clearly a loss for Porter-Novelli…… Continue reading Big Agency: Social Cred Scorecard
Category: B-M
Brand WPP
Adweek reports today that a team from WPP has landed creative duties for Mazda North America, besting three esteemed ad agencies including “Omnicom Group’s DDB in Los Angeles (with sister shop Organic), MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo. and the incumbent, independent Doner in Southfield, Mich.”In all honesty, I was…… Continue reading Brand WPP