I knew the moment the news broke that Facebook was in for a rough patch in the court of public opinion. For those of you in the Bahamas or on the slopes this week, on Monday news broke that Mark Zuckerberg and company decided to alter the terms-of-service (or TOS) on the dominant social networking…… Continue reading Saving Face (Book)
Category: Beacon
Facebook’s About Face
The powers-that-be at Facebook deserve some credit for capitulating to the criticism of their Beacon marketing program. The activists at MoveOn diverted their attention from the political realm to expose the vagaries of opt-in and opt-out as it applied to this Facebook privacy-challenged monetization initiative.Under the Beacon program, Facebook merchants had the ability to share…… Continue reading Facebook’s About Face