Business as (Un)usual for Boeing

In what may be a case study on the perils companies face in an age of media-empowered consumers, today we learn how business-as usual for Boeing led to a most combustible consumer-created crisis.Small in comparison to what BP faces, the impact on the company’s reputation still stings. It could have been much worse had Boeing…… Continue reading Business as (Un)usual for Boeing

Spidered Web

I occasionally chide some of my fellow PR bloggers for their endless obsession with all the new digital gadgets and applications that pop incessantly with aplomb in their RSS readers.I mean who, other than the micropersuader, can keep track of all the twitters, mash-ups and widgets to which the social media set gloms on for…… Continue reading Spidered Web