Moneyball Levers Twitterati

Moneyball Levers Twitterati

Having started in the PR biz handling national publicity for motion pictures, I’ve seen a fair share of pre-release buzz-making scenarios. My first boss achieved decent track-tion by holding the premier of The Who’s film “Tommy” underground in NYC’s 57th Street subway station. (It gave new meaning to the lyric “Tommy, can you hear me.”) […]

ET’s Non-Delivery

ET’s Non-Delivery

I’m sure the folks at “Access Hollywood” were crowing when their arch rival “Entertainment Tonight” appeared to have prematurely delivered Brangelina’s twins on Friday. The AP, on the other hand, was less buoyant after learning that the ET-sourced story it moved may be dubious. It’s not nice to misinform the world’s largest news organization. Or […]