Start with Yahoo and Google, and go from there. This seems to be the recipe cooked up by 35 of the nation’s most prestigious universities in an effort to re-exert their influence over the science news that percolates in the public domain. Specifically, the MercNews reports, these universities have banded together to form and sustain […]
Higher Ed Muscles In Read More »
In this new communications paradigm, what PR skills and client deliverables remain unscathed? Converseon’s chief strategist Mike Moran retweeted a link to a post this morning by Paul Gillin with the bodacious title Why Online Matters More Than Print. In it, Mr. Gillin extols the superior buzzmaking virtues of online media versus print (and broadcast),
Clip-Craving Clients Read More »
I enjoyed reading Brian Stelter’s piece over the weekend in which he catalogued the one-episode wonders of the modern television age. The shows ranged from Jackie Gleason’s “You’re in the Picture” to “Secret Talents of the Stars.” Their shared recipe for instant failure? No one watched them. So what are broadcasters to do in an
Let Us Now Pay for Famous Men Read More »
Years ago, when a story popped on a network morning show or evening newscast, invariably it had its origin in some daily newspaper somewhere. Any quick Factiva or Lexis-Nexis search could confirm that. And we all know those longer-form psycho segments on ABC’s “20/20” or CBS’s “48 Hours,” featuring some Lothario with many wives, some
Blogs Beget Broadcast Read More »
If you happen to be one of my scant few followers on Twitter, you would have learned that I spent much of last week in Moscow. I was invited there to give two speeches on the changed dynamics of PR these last few years. The audience: about 100 corporate communications chiefs from Russia’s largest companies.
Three Days in Moscow Read More »
I find this one hard to believe. Researchers at The University of Oregon just promoted their study linking local TV station news content and the stations’ advertisers: “‘Stealth advertising’ counters Tivo ad skipping.” Sounds good. The researchers attempted to draw a link between news decisionmakers and those advertisers courted by the stations’ ad sales departments.
Commercial TV News Read More »
