The Shifty Press Release

The debate over the value of the press release has raged pretty much unabated for the last seven or eight years. My pal Todd Defren literally built his PR firm on the back of his pathbreaking effort to re-imagine the press release of the future. (Yesterday, his company Shift Communications was named PR Agency of…… Continue reading The Shifty Press Release

The Juiced Up News Release

This week one of my clients issued a news release on one of the big paid wire services. The Google News Alert showed immediate and impressive results: Dow Jones Marketwatch, Yahoo Finance, and dozens of others including, for whatever reason, Earth Times. Yet, when searching for the story on the Marketwatch site, nothing popped. Huh?…… Continue reading The Juiced Up News Release

Leverage and Maximize

Not to be a curmudge or anything, but check out this news release header: Event Planners Will Learn to Leverage Public Relations to Maximize Integrated Marketing at HSMAI’s Event Technology Expo(TM) @ Affordable Meetings(R) National Yikes! The particular release was issued by the Hospitality Sales and Marketing Association International (HSMAI) to tout an upcoming event…… Continue reading Leverage and Maximize

Second Life’s Second Life

I’m gearing up to moderate a Business Wire panel on Tuesday morning called, “A Social Media Conversation: How PR, IR and Marketing Professionals Can Engage and Participate in the Social Web.” (Now that’s a mouthful!) The punditry includes:Converseon CEO Rob KeyTNS/Cymfony Chief Marketing and Strategy Officer Jim NailEngadget Editor-in-Chief, Ryan BlockGoogle Senior Business Product Manager…… Continue reading Second Life’s Second Life

In Praise of the Press Release

Two weeks ago, a client issued a news release nationally on Business Wire. Two days ago, a colleague sent me an effusive email containing a list of links to reputable web sites that posted the release verbatim.It included the usual subjects: Yahoo! Finance, AOL money & finance, msn money,…I ask myself: do these even…… Continue reading In Praise of the Press Release

The News Release: Content or Context?

As PR types continue their obsession with the format and purpose of the modern-day news release, this resilient vehicle for allegedly breaking news continues to flourish in most industry circles. A quick scan of any 30-minute weekday block on Business Wire or PR Newswire will dispel any notion that the press release is dead.Even so,…… Continue reading The News Release: Content or Context?

Socially Optimized or Optimally Socialized?

Ahhhh. The news release. That poor, beleaguered PR tool that has died a thousand deaths, only to be reborn — optimally and socially speaking.This morning I was greeted with a text message from media maven Lisa Kovitz who tipped me to our friend and doyenne Laurel Touby’s answer to the myriad unsolicited (and misguided)…… Continue reading Socially Optimized or Optimally Socialized?