Yahoo’s Mayer: The Buzz

Posted by on Mar 26, 2013 in buzz, Hulu, Marissa Meyer, PR, Summly, Yahoo, YHOO | No Comments
Yahoo’s Mayer: The Buzz

Oh to be Marissa Mayer. One day she’s excoriated for requiring her employees to deliver a little office facetime. Two weeks later she’s lauded for catalyzing a 15% increase in $YHOO stock price thus far this year. Hey, at least she’s doing stuff, which may account for the renewed investor interest in this company whose […]

Moneyball Levers Twitterati

Moneyball Levers Twitterati

Having started in the PR biz handling national publicity for motion pictures, I’ve seen a fair share of pre-release buzz-making scenarios. My first boss achieved decent track-tion by holding the premier of The Who’s film “Tommy” underground in NYC’s 57th Street subway station. (It gave new meaning to the lyric “Tommy, can you hear me.”) […]

Twitter Tantrics

Twitter Tantrics

Fame is a drug. Once attained, it’s hard to live without. In recent years, many of the famous are famous for simply being famous. Think Paris, Kardashian or Lindsay’s girlfriend. But true talent applied over time, or even a single act of heroic humanity, has the capacity to drive and sustain fame for a lifetime. […]

Second Life’s Second Life

Second Life’s Second Life

I’m gearing up to moderate a Business Wire panel on Tuesday morning called, “A Social Media Conversation: How PR, IR and Marketing Professionals Can Engage and Participate in the Social Web.” (Now that’s a mouthful!) The punditry includes: Converseon CEO Rob Key TNS/Cymfony Chief Marketing and Strategy Officer Jim Nail Engadget Editor-in-Chief, Ryan Block Google […]

Leather Astroturf

Leather Astroturf

Online marketing pundits are all a twitter today over an astroturfing initiative from Coach. Apparently, the luxury leather goods maker commissioned a PR class from New York City’s Hunter College to introduce a Facebook character named Heidi Cee as a means to build anti-counterfeiting buzz. Adweek reports on the kerfuffle: But here’s the thing about […]

Bin Laden, Bush and Bees that Buzz

Bin Laden, Bush and Bees that Buzz

Could it be that Morgan “Super Size Me” Spurlock’s new movie may have surreptitiously captured Osama Bin Laden on camera? Just consider the marketing potential if it were true. Spurred by this tantalizing tidbit, the Buzz Brothers Weinstein snapped up the U.S. rights to distribute “Where in the World is Osama Bin Laden.” Good news […]