Oh to be Marissa Mayer. One day she’s excoriated for requiring her employees to deliver a little office facetime. Two weeks later she’s lauded for catalyzing a 15% increase in $YHOO stock price thus far this year. Hey, at least she’s doing stuff, which may account for the renewed investor interest in this company whose…… Continue reading Yahoo’s Mayer: The Buzz
Having started in the PR biz handling national publicity for motion pictures, I’ve seen a fair share of pre-release buzz-making scenarios. My first boss achieved decent track-tion by holding the premier of The Who’s film “Tommy” underground in NYC’s 57th Street subway station. (It gave new meaning to the lyric “Tommy, can you hear me.”) I’ll…… Continue reading Moneyball Levers Twitterati
Logo Remake: Before and After One of the world’s most vaunted consumer-facing brands changed its company logo this week. And what happened?The new look was met with widespread derision from a public that today has the capacity to drive the conversation on such matters.Buzzfeed rounded up the negative sentiment under the title: “New Gap Logo…… Continue reading Gap’s PR Ploy?
Fame is a drug. Once attained, it’s hard to live without. In recent years, many of the famous are famous for simply being famous. Think Paris, Kardashian or Lindsay’s girlfriend.But true talent applied over time, or even a single act of heroic humanity, has the capacity to drive and sustain fame for a lifetime. Think…… Continue reading Twitter Tantrics
I’m gearing up to moderate a Business Wire panel on Tuesday morning called, “A Social Media Conversation: How PR, IR and Marketing Professionals Can Engage and Participate in the Social Web.” (Now that’s a mouthful!) The punditry includes:Converseon CEO Rob KeyTNS/Cymfony Chief Marketing and Strategy Officer Jim NailEngadget Editor-in-Chief, Ryan BlockGoogle Senior Business Product Manager…… Continue reading Second Life’s Second Life
Online marketing pundits are all a twitter today over an astroturfing initiative from Coach. Apparently, the luxury leather goods maker commissioned a PR class from New York City’s Hunter College to introduce a Facebook character named Heidi Cee as a means to build anti-counterfeiting buzz. Adweek reports on the kerfuffle: But here’s the thing about…… Continue reading Leather Astroturf
Could it be that Morgan “Super Size Me” Spurlock’s new movie may have surreptitiously captured Osama Bin Laden on camera? Just consider the marketing potential if it were true.Spurred by this tantalizing tidbit, the Buzz Brothers Weinstein snapped up the U.S. rights to distribute “Where in the World is Osama Bin Laden.” Good news for…… Continue reading Bin Laden, Bush and Bees that Buzz