About this time last year, I took the PR agency biz to task for what I felt was its fatalistic reliance on the benevolence of journalists to advance their clients’ communications interests. Sure, a great “placement” (I hate that term) in an influential news outlet like Bloomberg, The Journal, Mashable or Buzzfeed still has a…… Continue reading A Reporter & A PR Guy Were In A Bar
Advertising Gone Awry
When the media cognoscenti think about church & state, their focus typically revolves around the wall separating editorial decision-making and advertising sales. Journalistic purists at nearly every established news organization resist any influence an advertiser may try to exert over the news/feature hole.In fact, the church-state model is more than a metaphor at many media…… Continue reading Advertising Gone Awry
Content is King, Distribution is Queen
The hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have turned to marketing-driven content that natively mimics editorial to invigorate reader engagement and revenue. Suddenly, a cottage industry has risen to help commercial entities come off as, well, less commercial.The…… Continue reading Content is King, Distribution is Queen
Storytelling & Other PR Schemes
I’m prepping for two sessions at next weekend’s PRSA International Conference in San Francisco. The first will consist of a conversation with three in-house social/tech PR pros from: Facebook, Skype (Microsoft-owned) and Twitter.The idea grew out of a similar session held last spring in New York as part of PRSA’s Digital Impact Conference. That panel featured…… Continue reading Storytelling & Other PR Schemes
The PR Dream Act
The Twitter Deluge Is The New Press Release buzzfeed.com/rubycramer/theâ€¦ cc @thinkprogressâ€” Ben Smith (@BuzzFeedBen) October 1, 2012 Yesterday, former Politico scribe Ben Smith who now toils in BuzzFeed’s media trenches under the nom de twume BuzzFeedBen tweeted a link to his colleague Ruby Cramer’s post declaring that “The Twitter Deluge is the New Press Release.”…… Continue reading The PR Dream Act
Many marketers toiling in the new media and communications paradigm view a campaign’s virality as the holy grail measurement of success. The bar to achieve such digital and social nirvana, however, is higher than ever given the firehose of content gushing from myriad sources. Did you know that YouTubers upload 72 hours of video every minute…… Continue reading Shell-Shocking Creativity
Is Twitter Influence Portable?
When influential chronicler of all things politics Ben Smith announced his decision to leave Politico to edit Jonah Peretti’s ascendent BuzzFeed blog, the Twittersphere was all abuzz with congratulatory words. After all, Mr. Smith had amassed some 60,000 followers on Twitter during his time at Politico.As one of his followers, I tweeted both warm wishes and…… Continue reading Is Twitter Influence Portable?
Friday’s Video Views
Solis and LiBrian Solis chats it up with Altimeter Group founder and Open Leadership author Charlene Li as part of his new “Revolution” video series.The Phone Jail of Keith KellyMarketwatch’s media maven Jon Friedman held a tete a tete with NY Post’s media columnist (and industry scourge to many) Keith Kelly. The title of this…… Continue reading Friday’s Video Views