As Ad Age ad guru and NPR “On the Media” co-host Bob Garfield continues his blogging crusade against his local cable company, he might be pleased to learn that the object of his disaffection drew a fine this week for airing a “video news release” without identifying its source. Hmmm. Is this even against the […]
Back in the day, when glossy tech magazines reined supreme, I happened to represent the once pre-eminent publisher in the space. Our client expected a steady diet of non-competitive media attention for its portfolio of titles. To this end, during the Macworld Expo in Boston, we cajoled a couple of beantown TV stations to CompUSA
File this under “shameless promotion.” In the mid-1980’s, I thought it would be a cool idea to capture on (3/4″ analog) tape the opening montages and closing credits for every TV program that presented a “placement” opportunity for our clients’ people, products and promotions. When edited, the total running time was under ten minutes. If
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