Many marketers toiling in the new media and communications paradigm view a campaign’s virality as the holy grail measurement of success. The bar to achieve such digital and social nirvana, however, is higher than ever given the firehose of content gushing from myriad sources. Did you know that YouTubers upload 72 hours of video every minute […]
Shell-Shocking Creativity Read More »
This week’s edition of Video Views features the always edgy Michael Wolff, the always cutting-edgy Robert Scoble, Conde Nast’s wired consumer marketing prexy, Yahoo on the Cote D’Azur, Omnicom’s Porter Novelli on women and social media, and the great American uniter — soccer. Newser’s Newsmaker-in-Chief on News Corp’s Newsmaker-in-Chief No stranger to these pages, Newser‘s,
Friday’s Video Views Read More »
Some of the early coverage of Michael Moore’s latest docu-film “Sicko,” which the filmmaker screened in Cannes over the weekend, has begun to wash ashore. The early buzz is pretty good, but I’m sure the media tsunami will reach a crescendo as we approach the June 29 opening. This blogger posted on it just about
A quick Google search on the term “buzz marketing” yielded 1.1 million results. I bet few actually have the ingredients to the elusive elixir for generating actual buzz for one’s product or service. Opening a copy of today’s New York Post, there it was: the formula for generating buzz. It came in the form of
