In the last year, Vocus has gained considerable traction in its efforts to position itself as the media database software company that “gets it.” Yet earlier this week in one of my favorite blogs, Church of the Customer, Jackie Huba took Vocus to task as just another purveyor of PR spam. “Undaunted, Vocus powered on…… Continue reading Hocus Vocus
Louise Story of The New York Times has done a great job of keeping tabs on the intersection of marketing and new media. Her piece this morning addresses the legal issues entailed in yet another consumer-generated media promotion wherein one QSR invited ordinary people to submit “commercial” videos at the expense of a competitor. “The…… Continue reading Libelous CGM?