As a politically progressive person, I often spend my free time perusing the gamut of like-minded blogs, thought-leading news sites and one especially dominant microblog. In so doing, I’ve gained a better understanding of how news and views gain currency in today’s changed media ecosystem. (In PR, this is probably a very good thing to…… Continue reading Blogging Buddies
Category: citizen journalists
Target PRactice
When the blogosphere directed its full fury on the poor, unsuspecting Target corporate PR operative for her comment last week that Target doesn’t deal with bloggers, most social media-savvy marketing types were all too happy to jump on the bullseye-bashing bandwagon.Personally, I agreed that the ill-advised comment/policy was/is extremely short-sighted, if not counter-intuitive. New York…… Continue reading Target PRactice