A fascinating story in Sunday’s New York Times that explores the rise of low-cost, but effective (and infectious) consumer-generated videos that advocate for and against the Presidential candidates.Its focus was Robert Greenwald whom I briefly met in the press room at last week’s Personal Democracy Forum. It was his video that forced Sen. McCain to…… Continue reading Unleashing the Groundswell
Louise Story of The New York Times has done a great job of keeping tabs on the intersection of marketing and new media. Her piece this morning addresses the legal issues entailed in yet another consumer-generated media promotion wherein one QSR invited ordinary people to submit “commercial” videos at the expense of a competitor. “The…… Continue reading Libelous CGM?
BL points to a Pepsi promotion wherein consumers are invited to go online to design a can of Pepsi. Cool idea, and certainly part of a larger trend.BL notes, however, that Jones Soda has been letting people do this since 2000. Since I never heard of Jones Soda, I’ll let it fizzle.This Sunday’s Los Angeles…… Continue reading Cans Don’t Lie