Unleashing the Groundswell

Unleashing the Groundswell

A fascinating story in Sunday’s New York Times that explores the rise of low-cost, but effective (and infectious) consumer-generated videos that advocate for and against the Presidential candidates. Its focus was Robert Greenwald whom I briefly met in the press room at last week’s Personal Democracy Forum. It was his video that forced Sen. McCain […]

Libelous CGM?

Libelous CGM?

Louise Story of The New York Times has done a great job of keeping tabs on the intersection of marketing and new media. Her piece this morning addresses the legal issues entailed in yet another consumer-generated media promotion wherein one QSR invited ordinary people to submit “commercial” videos at the expense of a competitor. “The […]

Cans Don’t Lie

Cans Don’t Lie

BL points to a Pepsi promotion wherein consumers are invited to go online to design a can of Pepsi. Cool idea, and certainly part of a larger trend. BL notes, however, that Jones Soda has been letting people do this since 2000. Since I never heard of Jones Soda, I’ll let it fizzle. This Sunday’s […]