How important are consumer-generated reviews in your purchase-making decisions? If you’re like me, the answer is VERY. When assessing hotels, the write-ups on Virtual Tourist and Trip Advisor invariably make or break my booking. The reviews on Yelp play the deciding role in tipping the restaurant scales. Same with Fandango for movie reviews.Then there’s the…… Continue reading Those Five-Star Reviews
Category: Consumerist
Social Lip Service
Who in our field hasn’t advised their clients to increase their investment in monitoring what’s being said about their products, services and issues in the social spheres? It’s not just listening to the conversation, but the digitally smart companies have empowered so-called “social media representatives” to engage detractors, primarily for the purposes of distracting them…… Continue reading Social Lip Service